Snowbone

Paddy is a young man, who wants to set up a business. He tries to market a new invention - snowbone. This is a kind of equipment, which you can use for winter sport. It is a snowboard with handlebars and fork of the bike. Snowbone was designed by Nick - an industrial designer and Paddy's friend. It is primarily targeted at people in the 16 - 25 age range, who like extreme sports.

Entrepreneurs checked their target market. They found out, that 1,5 millions of snowboards are sold every year, so they thought, that there will be customers for their products. Paddy, as a business student, put together a business plan with his goals and the strategy. After the course, Paddy devoted all his energies to the snowbone.

Then, in order to secure their financial backing, men appeared as contestants on the BBC television series Dragons' Den. This is a television programme, where people try to convenience wealthy businessmen to invest in their company. Paddy and Nick went to audition and underwent selection to the show. Then, when they were about to eat lunch, they had to pitch their idea to the investors. Every of them had a pitch of money next to him. Filming went really good, because they knew their product, but took long time. Dragons needed time to understand the idea. Entrepreneurs asked them lots of questions. It was very nerve wrecking. One American chap was interested, but in the end he resigned. Rachel Elnaugh took to Paddy and Nick. She asked how much were they after. After negotiation she invested 25000 pounds.

For those money Nick and Paddy did marketing developing, for example creating a logo and website. Because of Rachel's help they they had credibility and people believed, that their plans are serious. Unfortunately the deal with Rachel was not finished, only some costs were covered.

Now young entrepreneurs are waiting for answer from Taiwan. There is a manufacture, where they could produce snowbones. Paddy is an optimist and hopes, that his company will be a huge success.